Web Marketing is also what is described as Internet marketing and online marketing. It is essentially any type of marketing of products, services or information on the World Wide Web or Internet. Web marketing is truly unique in its scope and application. Who on this earth would have thought twenty years ago that almost every household and business on the planet would have a computer and access to the Web or Internet. I know this is somewhat of an exaggeration but I think you get the general idea. Who would have thought that every kind of business and social interaction would be carried around the world from your home or business computer.
Remarkable Years
It is truly remarkable that in the past fifteen or twenty years the world has been literally brought to ones finger tips. It still amazes me each day. As with all businesses and services, marketing is part of the process of obtaining customers or clients and of having people recognize what you do or what you sell.
Web marketing took its place as a means to convey this part of the marketing equation via the World Wide Web. Web marketing also presented the business and information world with unique benefits. There is no medium that we know of, that can deliver what the Web and Web marketing can.
Global Marketplace
The marketing of goods, services or information can be delivered to a global audience in seconds and at costs that only boggle the mind. It is by far the cheapest means known to deliver the information, goods and services that we all seek on a daily basis. In addition, the interaction and communication that can be mediated over the Web between parties make it truly a one of a kind medium of commerce. For a business, Web marketing also means that it can geographically, or by choice of content, target specific people and or places to which to deliver individualized content. There is hardly any other means available, that can send the content directly into a persons home or residence at any time day or night, and from any place on the earth 365 days a year. Web marketing is truly a remarkable phenomenon.
Arnie Katz is the author of this article. He is CEO & Director of Search Engine Optimization for webinternetmarketingservices.com, a leading SEO web design and Internet and social media marketing company. He is a prolific writer and also serves as SEO for several other Web design and development companies. He can be contacted at http://www.webinternetmarketingservices.com
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